1. Keep it simple
2. Make it actionable
3. Be benefit-oriented
4. Employ active voice
5. Use your customers’ words
That's the high level overview. In future posts I will delve into each principle in detail. In the meantime, if you'd like to know more about Web Writing Principles and Writing for the Web you can check out the Strong Ideas website, or even send me an email directly (dana@strongideas.com.au) with your questions.
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