Monday, February 23, 2009

"About Us" Example

I’ve been asked to re-vamp Surfside Security System’s entire website. I’m working with my designer to re-design the structure and the words to be more user-friendly, and to incorporate online lodging of service requests.

My systematic approach to a website writing or rewriting request is to begin with a Client Briefing. At this meeting I use a questionnaire template to glean insight into the client’s business, business objectives, website objectives, customers, and most importantly their target website readers.

Based on my Client Briefing with Surfside Security Systems and on their current “About Us” page, I have transformed the words on their “About Us” page from this:

_______________________________________________________________
Surfside Security Systems specialises in the installation and service of electronic security equipment to High-rise, multi unit dwellings, commercial premises, estates and residential homes.

We don’t “just” install, we Project Manage from start to finish, inclusive of monitoring and future maintenance of all equipment, ensuring we provide a “one stop shop” for all your electronic security needs.

Since its formation in 1988, Surfside Security Systems has grown steadily and currently employs management staff, qualified installation and service technicians, clerical/coordination staff and technical support persons.

Our managers combine many years of technical experience together with a hands on approach to their projects enabling the development of highly professional work teams within the field.
To ensure our staff have the skills required for specific projects, we believe in training our staff and technicians in all aspects of services that we cover.

We are members of the following associations; ASIAL and the ECA, ensures that our quality, efficiency, service and equipment are governed by the high standards set by ASIAL. This in turn ensuring the best for our clients.

Surfside Security Systems are certified Innerange “Concept” Access Control installers.
______________________________________________________________

to this:


Surfside Security Systems

The “one-stop-shop”
for your electronic security requirements

commercial ● estate ● high rise ● resort ● residential



Surfside Security Systems provides design, installation and service of electronic security systems to meet your unique security needs.

Local
Surfside Security Systems was established on the Gold Coast in 1988. Our clients in the Gold Coast and South Brisbane regions benefit from our local knowledge and quick response time.

Experienced
Surfside Security has been in business for over 20 years. That’s not just 20 years of experience, that’s 20 years of research into the best security solutions and how to service them. That’s why even when our competitors can’t fix your security system, WE CAN.

Efficient
We don’t just “install” your security system. We consult with you to make sure we understand your needs; we propose the best solution for you; and we project manage your system from start to finish, including on-going maintenance. So when we get the work done, we get it done right.

Expert
Our managers and technicians combine many years of technical experience and hands-on service with on-going training. And you can be sure you are getting top quality service from us because we are members adhering to the strict standards of ASIAL and the ECA.

Contact Us
Give yourself peace of mind. Contact us to take care of your security needs.

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